Became a Co-owner, Then Sold Aviation Gin for up to $610 million
What started as a quirky investment turned into a nine-figure deal. In August 2020, Reynolds sold Aviation American Gin to Diageo in a transaction valued at up to $610 million. The sale wasn’t just about dollars—it was about influence.
Reynolds retained creative control and continued to write the brand’s famously funny ads. He joked the deal came with a lifetime supply of gin, which, he assured fans, he planned to abuse. The move cemented his status not just as a movie star but as a marketing genius.
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