Top Choice: Costco’s Rotisserie Chicken
Costco’s famous rotisserie chicken has a cult following like few other items in retail. Priced at just $4.99, many wonder how Costco profits from it. The secret? They don’t. This chicken is a “loss leader,” intentionally sold at a low price to draw in customers.
The strategy works: you come for the chicken but end up buying plenty of other items, making it worthwhile for Costco. This irresistible deal ensures you keep coming back, filling your cart with more than just dinner. It’s a win-win for both you and the store.